In the beginning, there were tough questions
June 07, 2014 at 10:52 AM
Starting up a small fashion label was an obvious and not so obvious thing for us to do. We love clothes! But also, we're nerds who've worn the same holey jeans every day for years and like playing old-skool video games like Galaga. We're extra nerdy because we read books about stuff like cosmology and alternative economic theories for fun. Or, if not fun, at least because we're geeky enough to enjoy spending our time really thinking about things.
So, when a friend started talking about the kind of clothes he wanted to wear, we go to thinking (dangerous habit that it is). And we wondered:
- Why do clothing companies think it's ok to take advantage of poverty abroad when sourcing manufacturing for their products?
- Why do they use fibres that come from non-renewable resources and contain persistent environmental toxins?
- Why are they dyed and printed with toxic chemicals that are dumped into rivers?
- Why is it necessary to ship fibre from one country for milling in another, then making up in another, finishing in yet another before being shipped around the world for sale?
- How has all of this become so normalised and invisible?
In another sphere of life - our food supply chain - we've become incredibly sensitive to issues dealing with production and use of resources. So why don't we ask the same questions and demand the same transparency of clothing brands?